Good vs. great work
Good and familiar doesn't always inspire
Our friend and fellow entrepreneur, Stan, is up to things again. Here’s the latest and greatest…
Stan’s software business has enjoyed more than 16 years of success. Sure there have been some bumps in the road, but it’s been more than an enjoyable ride. That is, up until now.
For the past four months, Stan’s noticed an underlying frustration with his business. He rarely kicks the covers off the bed on Monday mornings, finds conversations with colleagues and customers tolerable at best, and spends more time day dreaming about how exciting it was 16 years ago when he started the business than he does with current projects and initiatives.
Stan knows he offers a solid product, has happy customers and doesn’t need to worry about money. So what’s the problem?
Stan’s is doing good work… which is exactly the problem.
Consider all we do (our work) can be described in one of three categories: a) great work, b) good work, and c) bad work. Great work offers access to our passion along with challenges that pull us forward; that we look forward to. Good work offers access to making money, fewer bumps in the road and familiarity. Bad work is simply a waste of time. (Find Your Great Work, Michael Bungay Stanier, 2008)
The problem is great work becomes good work over time. And good work becomes bad work over more time. Stan’s work is no longer great; it’s become good.
How many times have all of us found ourselves in that frustrating position? We started our business from nothing more than a few dollars in our pocket and an outrageous passion; a passion that offered us never-ending satisfaction, exciting challenges and the tenacity of a bull-headed, used car salesman.
But now the sunshine has clouded. We’ve built our business, we’re earning a good living, customers and clients seem happy, and our staff seems to work out most of their issues without us getting too involved. Business results keep coming and life is familiar. But are these the reasons we struck out on our own? Are they sufficient to keeping us engaged and in love with what we do? In a word: no.
Like Stan, we got into our business because we wanted to make a huge difference in our community and even for the world. We saw an opportunity to help others get beyond their current frustrations and to find greater success. We were determined to be the One.
And, just like Stan, we have an opportunity to return to that great work. The passion has just taken a back seat. Our vision of making a difference has simply gone out for pizza. Our great work is quietly waiting for us to return.
Over the next month, Stan dove into a process of a) exploring what defining moments initially had him get into his business, b) distinguish the context of his frustrations and challenging whether they were fact or fiction, and c) paint a clear picture of what he wants his future to look like.
By going through this process, Stan has not only stopped the slide from good work to bad work, but has reinvigorated his entire company by getting into new markets that demand a new approach to software.
Great work is back; so is Stan.
Leadership Practices:
- Notice what parts (or wholes) of your business have gone from great to “okay”.
- What projects, actions, conversations, and relationships are you consistently avoiding? Which are you being drawn to?
- Ask and write about the following questions – What’s my purpose? What’s the purpose of my business? What’s the ultimate legacy I want my business to leave?
- Where am I excited about responsibility? Where do I avoid it at all costs?
- Keep a week-long journal regarding your experience of your business; make note of the times you’re inspired. Identify the activity and schedule it as a daily or weekly appointment.
Good work will continue to pay the bills, put away some savings and ensure the familiar and predictable. Great work will blow your socks off with excitement, fulfillment, and possibility. Which do you choose?
Happy Bare Feet,
- Coach Preston
PS – For more on Michael Bungay Stanier’s book and resources, visit Find Your Great Work. It’s amazing.
Going from Consumer to Producer
Are you producing or consuming?
If you own a business and have employees, you’ll want to read this.
If you volunteer your time with charitable organizations, schools or other public organizations, you’ll want to read this.
If you’re a “solo-preneur” working to produce results, you’ll want to read this too.
If you engage the media in some way, shape or form, it’s likely you’re in the midst of a training process. If you respond to direct mail or advertising by clipping your coupons and certificates, it’s likely you’re in the midst of a training process. If you watch the news and form certain perceptions of the people you see reported about, it’s likely you’re in the midst of a training process.
A training process that, although completely legitimate and okay, is likely doing damage to your ability to produce money, time, power, love, compassion, results, and life.
You may be rolling your eyes and saying to yourself, “Preston has finally gone off the deep end now.” No problem. If you are, this would be a good place to stop reading.
Here’s where I’m going with this idea:
In the age of us being bombarded by information, we are involuntarily put in the position of being consumers of this information. It shows up without us asking for it, at any time, on any day of the month, and in almost any environment. Through the consistency of this bombardment, we cannot help but be in a training process to consume more.
Can this really be true? Just ask the neighbors or friends you have who are in the advertising industry. They’ve built fortunes from you and me being in this training process.
So, I’m not here to bash the advertising and marketing industries. I’m in business for myself and I work everyday to meet professionals who will consume my services. It’s how all of us will eat today in some manner.
However, I invite you to get some altitude on the concept and look at it from 50,000 feet rather than 500.
How can being trained as a consumer disrupt or hinder what you’re up to?
Consider that by being trained consistently and reliably as a consumer, we begin to lose our ability to produce. We learn through this training process that everything is available for us; that it can be delivered right to our door; that if one place doesn’t have what we’re looking for another will.
This training process begins to dissolve our ability and motivation to create. It has us become lazy, unmotivated, and (here’s the nasty part) slip into the role of irresponsibility or victim-hood.
Yes, victim-hood.
As a business professional and leader, how often do you work with, manage or lead others? How many people have you found unmotivated, uninspired and, at times, incapable of producing even modest results?
Personally, how often do you notice those characteristics in yourself?
What stands in the way of you and your team producing results isn’t the economy, your prospects, your industry, the weather, the government, your employees or your mother-in-law. It’s that you, your team, me and most of our culture has been trained to consume rather than produce. It’s a “what’s in it for me” culture. This is a great concept to leverage as a marketer, and in my opinion, it’s not a great concept to deal with when working with others to produce results.
Leadership Practices:
So, what can you do, or who can you be, to “un-train” yourself and your team? Here are a few ideas:
- When you experience an employee doing just enough work to get by, ask “What would be available for you if you took that one, extra step”?
- When you notice your sales team complaining they don’t have enough resources to perform better, ask them “What resource are you able to create to support your efforts”?
- When you see that you consistently get stopped by negative judgments or interpretations of the economy or industry, ask yourself “What am I capable of producing in this moment”?
- When you notice you or your team depending more on hopes, wishes and prayers to make things happen, ask “What are we willing to declare and fulfill upon this week”?
Success isn’t about getting home runs all the time. That may be what you’ve been trained to understand when you consume the information that’s put out by media and marketing sources.
Success is about getting up to the plate, declaring a result, taking the action aligned with producing that result, and being with whatever result occurs. Then do it all over again.
Or you can choose to sit in the stands and watch the game and hope the hot dog vendor comes soon to satisfy your hunger.
Happy Producing,
- Coach Preston
Myopic Tendencies
What hole have you dug?
Stan’s business had been booming for years. Recently it’s been taking a beating. Clients have been slow to pay, more prospects are saying “no thanks”, and the constant concern of missing payroll keeps him up most evenings.
“What changed?” he kept asking. “Things were terrific just six months ago. I just need to dig in and put all my energy into my business.” Stan spent the next six months toiling in his business with little results, even though he poured everything he had into it. That’s when he and I met.
How frequently do all of us follow a similar path… we find something’s not working and we “dig in and put all our energy into our business”, then find we dig ourselves a deeper hole?
In my experience working with business owners and professionals, there are two theories as to why this forced myopia method doesn’t work:
- The myth of individualism
- Biomutualism
The Myth of Individualism – this myth defines our belief that our success is dependent entirely on ourselves. In other words, if I’m going to win, it’s all up to me.
This is truly a myth. If it weren’t, we’d see millions of sole proprietorships develop into large and profitable organizations regularly. Instead, we have millions of sole proprietorships, many of whom struggle.
Biomutualism – Although founded in biology, this theory proposes that with biology and another discipline: a) each discipline advances the other, and b) collective discoveries emerge beyond a single field. In other words, we can produce results AND learn when we embrace diversity and collaboration.
I want to take this a step further to propose that in the realm of business and self-development, we will produce the results we want if we break out of our tendency toward myopia and individualism.
In Stan’s case, instead of “digging in and putting all his energy into his business”, we had him create a project separate from his business – a fundraising event for a charity he loves.
In the process of developing a team, mapping out the results plan, and engaging his team in taking action to raise money for the charity, his business began to turn around. What made the difference?
According to Stan, several factors made the difference:
- The fundraising project forced him to collaborate with a team. This project demanded a short time frame and Stan knew he couldn’t raise the amount of money he wanted alone in that time frame.
- The fundraising project required Stan to explore new ways of asking for money by first identifying the myriad of reasons someone would or wouldn’t donate, then revising his approach based on his findings.
- The fundraising project exposed some of Stan’s “weaknesses” in leadership that he so skillfully hides in his business. Doing things independently (being a loner), demanding rather than requesting, and operating without a clear and detailed plan would not work. Those habits had to change or the fundraising project would die.
And they did. Once Stan started learning what worked in his fundraising project, he began applying that learning to his business. Eight months later, his business is back on track.
Leadership Practices:
- Create a project in an area of life that will inspire you – separate from your business.
- Assess what habits do and don’t support you in your business through self-assessment and the feedback of others.
- Choose one area of your business in which to collaborate this month.
- Look for related learning in seemingly disparate areas of your life.
Like Stan, you’ve created success on your own that you can be proud of. Perhaps the next step to creating breakthrough results lies in diversity and collaboration.
Happy New Perspectives,
- Coach Preston
